Capture the power of gift card and loyalty programs. 

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Sign-up today and learn how gift card and loyalty can grow your brand!

Presentations include:

Kylie Jenner has a Gift Card. So should you. In this foundational presentation you'll learn 

  • why selling a gift card can often be more beneficial than selling product
  • how a gift card enhances the customer experience
  • essential strategies that allow gift cards to support additional business goals 

Picking your program's tools. Choose your brand's adventure. A panel discussion that will address

  • Your options to create a gift card program
  • How to decide which tools to use
  • Engaging key stakeholders to set up your program for growth 

Physical gift cards in a digital world You'll learn:

  • Why physical cards matter in a digitally native world
  • Ways to incorporate physical designs with budget in mind
  • How physical gift cards can bring the your brand to life

Fraud fundamentals A unique presentation that will cover:

  • How gift card fraud is different than any other type
  • Essential best practices to combat fraud
  • What to do if you suspect gift card fraud 


Share the love—the new age of loyalty and retention

  • How the loyalty landscape is changing
  • Key types of loyalty programs
  • Strategies to use loyalty programs to increase customer LTV  

Data for days—using the data you have to build the branded currency program your brand needs Your data is only powerful if you use it. Learn how to 

  • Develop and analyze gift card and loyalty program KPIs
  • Create a standardized cadance to understand program performance 
  • Use data to inform program development and strategy 

#makeitwork quick, actionable tips to enhance a program that's already live So you have gift card functionlity, now learn how to make it shine 

  • Discover peak times to promote your gift card
  • Understand how to train customer service to promote your gift card
  • Learn three quick-action strategies to see increase gift card sales  



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About K+H Connection

K+H Connection is a leading boutique consulting firm supporting specialty, ecommerce, and premium merchants who are ready to see their brands grow utilizing the power of branded currency. Founded by  

About Kristen

AKristen is co-founder of K+H Connection. She has over a decade of experience in payments, loyalty and rewards. In her 8-year tenure at Discover Financial Services, Kristen managed the gift card redemption program for Discover’s $1 Billion Cashback Bonus rewards program. This included working with nearly 200 of the Nation’s largest retailers. While with Capital One, Kristen managed the Neiman Marcus private label credit card program.  

Kristen served on the Board of Directors for the Incentive Gift Card Council. She is a founding member of FinTEx: FinTech Women. She is a member of the Gift Card Network, the Incentive Marketing Association, and the Incentive Gift Card Council. In 2017 Kristen was named one of the Top 25 Most Influential People in the Incentive Industry by Incentive Magazine.  

About Holly

Holly is Co-founder of K+H Connection. She has spent over 12 years working with clients to create profitable partnerships in FinTech, loyalty/rewards and Sports Marketing. She has represented major gift card portfolios for JCPenney and Staples; created numerous loyalty program partnerships and helped to create and execute profitable sponsorship and brand activation strategies for the Chicago Fire Soccer Club and  

Holly was named one of the 25 Most Influential People in Incentives 2017 by Incentive Magazine, is a founding member of the YMCA of Metro Chicago Associate Board, a founding Chair of FinTEx: FinTech Women, a mentor at 1871, a Member of The Gift Card Network, The Incentive Marketing Association, and The Incentive Gift Card Council.  

About Dez

Dez is the K+H Connection marketing and communications manager. Throughout her career she has worked closely with brands to implement and analyze strategy utilizing data-driven insights.  

One of her biggest passions within the industry is helping propel branded currency into a true omni-channel experience in order to enhance the customer experience and engagement levels.